Our story

We like to think every smile counts.

We like to think that every smile counts, which is why we designed sending a Smile Box gift to be quick, easy, personalised and affordable.

A Smile Box is far more than just the treats inside the box. Combined with a gift card, personalised message and quick delivery it’s a powerful way to make someone smile, to the extent that we absolutely guarantee smiles when a Smile Box is delivered!

Smile Box was born in late 2017 when the founders (Tom & Hannah) discovered there was little available in affordable gifts you could easily send to others for when it’s the thought that counts. What started out as a couple of concept box options and a couple of card designs quickly expanded to a range of boxes and over 50 card designs suitable for any occasion.

Now, almost two years later, the continually growing team at Smile Box has delivered thousands of smiles to people all over New Zealand and hundreds more continue to be delivered every week. We’ve been humbled with some amazing feedback from our customers – which tells us we’re doing something right ๐Ÿ˜‰.

Based near Wanaka, nestled amongst the snow capped mountains and the crystal clear lakes, we love how we can help make such a positive impact on someone’s day when they receive a Smile Box. It’s true when they say good things really do come in small packages! ๐Ÿ˜

Thanks for reading and happy smiling!

– Tom, Hannah & the rest of the Smile Box team

Want to get in touch with us? Contact us here!


“Such an awesome service to give a sweet person something sweet to say ‘thank you’! Definitely going to use this in future, especially to let someone know you’re thinking of them.”

Priya B

“Stoked there is an option to let someone know youโ€™re thinking of them without breaking the bank! The box certainly made a smile (and a happy tear) at the other end! Will definitely use again.”

Lindsey V

“The concept of smile box really appeals to me, a quick cost effective way to let people know you are thinking of them. The website experience was quick, easy and straight forward. I look forward to sending lots more boxes and spreading smiles around the country.”

Jen B

“WONDERFUL! I would recommend this to anyone as a fun gift idea. I sent one anonymously to a friend I knew was going through a hard time, and I’ve heard it made their week. I love that you can choose to upgrade to include extras like a polaroid, movie or food voucher. Will use again. You live up to your name, Smile Box.”

Jemma F

“Simple. Easy. Fast. Amazing! The perfect gift for so many different occasions and to add so many awesome things if you choose. Love how easy it is from start to finish and how affordable it is for such an amazing gift for someone. Keep up the good work team!”

Aimee G

“This was the first time I’ve used Smile Box โ€“ found them randomly online and thought it was such a great way to let people know you’re thinking of them without spending a fortune. The Instax idea is a perfect extra touch. My friend received hers tout de suite and loved it. Gave us all warm fuzzies. Thanks for being a great facilitator, Smile Box!”

Kristin B

“This service is fantastic. A perfect way to brighten someone’s dial without spending a lot. It’s beautifully packaged and is a perfect gift that is flexible to cater for everyone’s needs. Thanks Smile Box!”

Danielle B

“Fun, quick and easy. Very convenient. Finally an online gift purchase that doesnโ€™t cost an arm and a leg! Thanks Smile Box! ”

Heidi P

“I wanted a quick and easy thank you gift for someone who helped me find my cat recently and a smile box was so easy and quick! It also worked out cheaper then if I’d gone out, bought a gift and delivered it myself! Thanks so much ๐Ÿ˜Š”

Sara C

“Thank you Smile Box…you made it so easy to make special people in my life SMILE! Easy to use system, fast delivery and fabulous product! Keep up the great work ๐Ÿ˜๐Ÿ‘”

Cate T

So, what are you waiting for?